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Allied health marketing and digital transformation in Australia

SEKHN is Australia's specialist marketing and digital transformation agency for healthcare businesses including Allied Health practices. We help Allied Health practices attract more patients, scale their services online, automate their practice admin and refine their workflows, with strategies built specifically for the fast-growing healthcare sector.

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Sure, AHPRA breathing down your neck is bad enough. But there's more.

Compliance limits what you can actually say

AHPRA and the National Law restrict testimonials, before-and-after content, and any claims that create unrealistic expectations, leaving most allied health practices unsure what they're even allowed to post.

You're competing with everyone in a 5km radius

Patients choose on Google Maps in under 30 seconds. To compete, you need dialled-in reviews, profiles and local SEO to grow revenue, plus automation to cut the admin costs eating into your margins.

Referrals alone won't grow you anymore

GP and specialist referral networks are saturated and slower than ever, and practices relying on word-of-mouth are watching online-first competitors take the patients they used to own.

Generic agencies don't understand allied health

Most agencies don't know AHPRA's rules and don't automate, so your allied health practice ends up non-compliant, unnoticed and buried in admin.

Your front desk is drowning in admin

New patient enquiries, waitlists, referrer follow-up and reports are still handled by hand, across tools that don't talk to each other.

Why choose SEKHN for allied health marketing & digital transformation?

At SEKHN, we genuinely care about ensuring all our clients achieve their business goals, because that helps us achieve ours.

Our team knows the AHPRA advertising guidelines inside-out, so your campaigns, automated patient messages and workflows stay compliant without sacrificing impact.

AHPRA specialists
Clicks that convert
Industry expertise
Full-service growth

Our services.

We bring in new patients with targeted local SEO and ads, then automate enquiries, follow-ups and reminders so no lead slips through the cracks. From brand identity and paid media to automated bookings, intake, invoicing and reporting, we cut your costs and grow your revenue under one roof.

Compliant Healthcare Marketing

We do marketing that creates impact without sacrificing regulatory compliance. Trusted TGA/AHPRA experts.

Measured on actual conversions, not vanity metrics

Our team of allied health marketing experts collaborate with you and your business to design brand & digital identity strategies that maximise ROI and drive exponential growth.

  • Extensive mapping of your competitive landscape.
  • Fully tailored strategy that aligns with business goals and target audience.
  • Comprehensive brand identity design and strategy based on your target signals.

With targeted campaigns on Google & Meta, we ensure your business appears as a top result for relevant search queries and social media feeds. We can also design and execute winning creatives and copy.

  • Optimised, full-funnel campaigns on both Google & Meta.
  • Targeted audience signals based on your existing patient base or ideal patient profile.
  • High ROI on ad spend and continuous optimisation of performance.

We manage your social presence across Instagram, LinkedIn, TikTok and Facebook to keep your brand top-of-mind for patients and prescribers. Strategy, creative and copy: handled.

  • Consistent, on-brand content across Instagram, LinkedIn & TikTok.
  • Channel-native creative and copy tailored to patients, prescribers or partners.
  • Active community management and engagement to build trust and authority.

We design and build websites and landing pages that turn visitors into patients, prescribers and partners, without breaching TGA rules. Strategy, design and copy: handled.

  • Conversion-focused websites built for all allied health businesses.
  • AHPRA-compliant copy and structure that won't put your business at risk.
  • Fast, mobile-first builds optimised for SEO and paid traffic.

AI & Digital Transformation

We audit your SOPs, workflows, and processes to pinpoint the automations that deliver the highest ROI.

Measured on admin hours saved each week

We map how work really moves through your practice, from enquiries and waitlists to rosters and reporting, then rank every automation by the admin hours it saves.

  • An audit of your workflows, SOPs, and operational processes.
  • Xero, rostering and marketing reports connected across every location.
  • Patient records stay out of scope. We automate everything around them.

New patient enquiries answered straight away by phone, chat or email, day or night, then handed to your team to book, with every reply inside AHPRA's rules.

  • Logistics only: contact details, preferred time and consent, never symptoms.
  • Your team books in your practice system. We never touch patient records.
  • Waitlists and unanswered enquiries followed up until they book.

A simple CRM for your GP and specialist referrers that shows who refers, who has gone quiet, and when to follow up, so outreach never depends on memory.

  • Every GP and specialist referrer in one place, across every location.
  • Outreach and follow-ups scheduled, so no referrer drifts away unnoticed.
  • Relationship details only. Referral letter contents stay out of scope.

A written AI policy, a team trained to use AI safely, and automated checks that flag testimonials and risky claims before anything goes live.

  • Written AI policy aligned to AHPRA guidance on AI in healthcare.
  • Staff training on safe, compliant AI use.
  • Posts, ads and pages screened against AHPRA's advertising guidelines.

Australia's marketing and digital transformation agency for allied health practices.

Allied health in Australia is one of the most competitive and fragmented sectors in healthcare. Patients searching for physiotherapy, occupational therapy, psychology, speech pathology, dietetics, podiatry and beyond have more local options than ever, and they're choosing based on what they find online. Meanwhile, rising costs and admin-heavy workflows are squeezing margins. To compete, you need marketing that grows revenue and automation that cuts costs.

SEKHN is a marketing and digital transformation agency built for Australian allied health practices. Beyond SEO, we deliver paid advertising, brand identity, website design, brand strategy and fractional CMO services, alongside automations that keep your practice running efficiently. You get the infrastructure of a large healthcare organisation, without the overhead. And because health advertising is tightly regulated in Australia, compliance is built into everything we do. We stay across every update to AHPRA's guidelines so your campaigns and patient communications are always compelling and always compliant.

Whether you're a multidisciplinary practice growing across locations, a specialist clinic targeting a specific cohort, or a solo practitioner building your brand, SEKHN builds the strategy and campaigns that turn local searches into booked appointments. Then we automate the admin that keeps your front desk busy, from enquiries, intake and waitlists to reminders, referrer follow-up, invoicing and reporting.

Frequently asked questions.

For registered professions such as physiotherapy, psychology, occupational therapy and podiatry, AHPRA's advertising guidelines and the National Law apply. That rules out testimonials about clinical care, offers without clear terms and claims that create unreasonable expectations. You can promote your services, team, availability and approach, and we write to those rules from the first draft.

No. Professions such as dietetics, speech pathology, exercise physiology and audiology are self-regulated rather than registered through AHPRA. Australian Consumer Law and your professional association's code still apply, so we hold every practice to the same standard of accurate, honest claims.

Most patients choose a local practice from a search or a map listing. We tighten your Google Business Profile, reviews process, local SEO and service pages, then add paid search where it pays back, so you show up first for the services you want more of.

Yes. We build direct demand through search, social and your website, and we strengthen the referrals you already have with a simple referrer CRM that shows who refers, who has gone quiet and when to follow up.

New patient enquiries, waitlists, referrer follow-up, rostering, invoicing in Xero and reporting across locations. We connect the tools you already use and rank each automation by the admin hours it saves. Clinical notes and your practice management system stay out of scope.

No. It answers new enquiries by phone, chat or email with logistics only: contact details, preferred times and consent, never symptoms. Your team books the appointment in your own system, and anything clinical goes to a practitioner.

With the right guardrails, yes. We write an AI policy aligned to AHPRA's guidance on AI in healthcare, train your team on safe use, and set up checks that flag testimonials and risky claims before anything is published.

With a free 30-minute strategy call. From there we audit your marketing, workflows and SOPs, agree the numbers we want to move, and rank the work by return so the biggest wins come first. Pricing depends on scope and channels, and we work on a retainer tailored to your stage of growth.