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Marketing and digital transformation for pharmacies in Australia

SEKHN is Australia's specialist healthcare marketing and digital transformation agency that works with pharmacies. We help independent pharmacies, compounding pharmacies, and pharmacy groups attract more patients, build trusted brands, automate their operations, and grow their business with strategies built specifically for the pharmacy sector.

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Sure, the Pharmacy Board and TGA breathing down your neck is bad enough. But there's more.

Compliance limits what you can actually say

AHPRA, the Pharmacy Board and the TGA's therapeutic goods advertising code restrict claims about S2 and S3 medicines, testimonials and health outcomes, leaving most pharmacies unsure what they're even allowed to promote.

You're competing with every pharmacy in a 5km radius

Customers are choosing on Google Maps in under 30 seconds, and if your reviews, profile and local SEO aren't dialled in, you're invisible no matter how strong your service or clinical offer is.

Scripts and foot traffic alone won't grow you anymore

Discount chains and online players like Chemist Warehouse and Amazon Pharmacy are eroding margins, while customers shift to e-scripts and home delivery without ever walking past your shopfront.

Generic agencies don't understand pharmacy

Most marketers don't know the TGA advertising rules, can't write compliant copy around vaccinations, compounding or professional services, and produce work that either breaches the code or sounds like every other catalogue-driven discount chemist.

Your team is stuck in the back office, not on the floor

Stock counts, supplier orders, phone enquiries and rosters still eat into every week, handled by hand across tools that don't talk to each other.

Why Australian pharmacies choose SEKHN.

At SEKHN, we genuinely care about ensuring all our clients achieve their business goals, because that helps us achieve ours.

With an extensive knowledge about TGA and AHPRA advertising regulations and compliance checks, we build safely from day one.

  • TGA/AHPRA specialists
  • Industry expertise
  • Clicks that convert
  • Full-service growth

Our services.

Compliant Healthcare Marketing

We do marketing that creates impact without sacrificing regulatory compliance. Trusted TGA/AHPRA experts.

Measured on actual conversions, not vanity metrics

Brand & digital strategy

Our team of healthcare marketing experts collaborate with you and your business to design brand & digital identity strategies that maximise ROI and drive exponential growth.

  • Extensive mapping of your competitive landscape.
  • Fully tailored strategy that aligns with business goals and target audience.
  • Comprehensive brand identity design and strategy based on your target signals.

Paid ads & SEO

With targeted campaigns on Google & Meta, we ensure your business appears as a top result for relevant search queries and social media feeds. We can also design and execute winning creatives and copy.

  • Optimised, full-funnel campaigns on both Google & Meta.
  • Targeted audience signals based on your existing patient base or ideal patient profile.
  • High ROI on ad spend and continuous optimisation of performance.

Social media management

We manage your social presence across Instagram, LinkedIn, TikTok and Facebook to keep your brand top-of-mind for patients and prescribers. Strategy, creative and copy: handled.

  • Consistent, on-brand content across Instagram, LinkedIn & TikTok.
  • Channel-native creative and copy tailored to patients, prescribers or partners.
  • Active community management and engagement to build trust and authority.

Website/landing page design

We design and build websites and landing pages that turn visitors into patients, prescribers and partners, without breaching TGA rules. Strategy, design and copy: handled.

  • Conversion-focused websites built for all pharmacies.
  • AHPRA-compliant copy and structure that won't put your business at risk.
  • Fast, mobile-first builds optimised for SEO and paid traffic.

AI & Digital Transformation

We audit your SOPs, workflows, and processes to pinpoint the automations that deliver the highest ROI.

Measured on admin hours saved each week

SOP & workflow audit

We map how work really moves through your pharmacy, from phone enquiries to stock, supplier orders and rosters, and cost every manual step in hours and dollars.

  • An audit of your workflows, SOPs, and operational processes.
  • Automations ranked by return, so the biggest wins come first.
  • Dispensing and patient records stay out of scope. We automate everything around them.

Stock & supplier automation

We connect the tools that run your back office, so stock levels, wholesaler orders and supplier invoices move between them without anyone re-keying data or chasing spreadsheets.

  • Stock levels tracked and low stock flagged before shelves run empty.
  • Wholesaler and supplier orders raised and reconciled against invoices.
  • Rostering and payroll kept in step across every store.

Online store & enquiry handling

Your online store and click-and-collect stay in sync, and phone and chat enquiries are answered straight away, then handed to your staff with what they need.

  • Opening hours, stock questions and service booking requests answered by phone or chat.
  • Logistics only: contact details, preferred time and consent.
  • Medicine questions go straight to a pharmacist. No product names, no therapeutic claims.

Compliance checks & AI policy

Automated checks flag risky wording before anything goes live, backed by a written AI policy and a team that knows how to use AI safely.

  • Catalogues, posts and ads screened for S2 and S3 claims and testimonials.
  • Written AI policy aligned to AHPRA guidance on AI in healthcare.
  • Staff training on safe, compliant AI use.

Australia's marketing and digital transformation agency for pharmacies.

The pharmacy industry in Australia is evolving fast. Patients are searching online for trusted local pharmacies, compounding specialists, and script delivery services every day and your competitors are investing in their digital presence to capture that demand.

SEKHN is a full-service marketing and digital transformation agency built for Australian pharmacies. We go beyond SEO. Our team delivers paid advertising, brand identity, website design, brand strategy, and fractional CMO services, giving your pharmacy the marketing infrastructure of a large organisation, without the overhead.

Whether you're an independent pharmacy looking to grow your local footprint, a compounding pharmacy targeting niche patient groups, or a pharmacy group expanding across multiple locations, SEKHN builds the strategy, the brand, and the campaigns that turn searches into loyal patients. Behind the marketing, we automate the admin that keeps your team off the shop floor, from stock and supplier orders to enquiries and rosters.

Frequently asked questions.

Most over-the-counter products can be advertised if the ads follow the Therapeutic Goods Advertising Code. Pharmacist Only (Schedule 3) medicines can only be advertised to the public when the TGA permits it, and prescription medicines can't be advertised to the public at all. Your professional services can be promoted within AHPRA's rules, with care around anything that names a prescription medicine.

Not on price alone. We build a brand around your service, expertise and community, own local search for your professional services, and make it easy to order online, click and collect or have scripts delivered.

Yes. Compounded medicines are usually prescription-only, so they can't be advertised to the public. We market the pharmacy, its expertise and its services, and build prescriber relationships through education aimed at health professionals.

Yes. Catalogues, posts and ads are screened for Schedule 2 and Schedule 3 claims, testimonials and health outcome promises before they're released, so promotions stay within the code.

Stock levels and low-stock alerts, wholesaler and supplier orders matched to invoices, rostering and payroll across stores, online store and click-and-collect sync, and phone and chat enquiries. Dispensing systems and patient records stay out of scope.

No. It handles opening hours, stock questions and service booking requests, then hands anything about medicines straight to a pharmacist. It never makes therapeutic claims.

Yes. For groups we keep the brand consistent across every store, connect rostering, payroll and reporting across locations, and run local search for each store so every pharmacy shows up in its own suburb.

With a free 30-minute strategy call. From there we audit your marketing, workflows and SOPs, agree the numbers we want to move, and rank the work by return so the biggest wins come first. Pricing depends on scope and channels, and we work on a retainer tailored to your stage of growth.