Most medicinal cannabis clinics and other healthcare businesses are invisible to the patients who need them most. We engineer end-to-end performance marketing funnels that capture high-intent search traffic, patients actively searching for treatment, and convert them into qualified leads. Every system is built to TGA and AHPRA standards from the ground up. No regulatory guesswork. No wasted spend.
How we build your patient engine
We identify the exact search terms your ideal patients are using. Because Schedule 8 products and certain services cannot be promoted by name, we build unbranded content funnels that attract high-intent traffic without triggering TGA or AHPRA violations.
Every landing page we build is engineered for two audiences: the patient who needs to feel understood, & the regulator who needs to see nothing promotional. We design conversion-focused pages that move patients to book.
We build and optimise the full funnel, from first click to confirmed booking, using A/B testing, heatmaps, and conversion data specific to the healthcare sector. Every change is measured against your real booking numbers, so you can see what is working.
You get complete visibility over your acquisition funnel. We provide clear, jargon-free monthly reporting that tracks cost-per-booking, funnel drop-off points, and channel performance so you always know exactly what your marketing spend is producing.
Brand strategy & positioning
In Australia's medicinal cannabis and healthcare market, the brands that win are not the loudest. They are the most trusted. We develop the core brand identity, narrative, and market positioning for healthcare companies entering or scaling in the Australian landscape. From your visual identity to your clinical voice, we build brands that earn the confidence of patients, prescribers, and regulators simultaneously.
What we build for your brand
We develop your complete visual identity built specifically for a regulated healthcare environment. Your brand needs to communicate clinical credibility and patient trust at the same time. We ensure every visual element achieves both without crossing into promotional territory that attracts regulatory scrutiny.
We craft the core messaging architecture that defines how your brand speaks across all channels: your website, prescriber materials, patient education content, & investor communications. Every message is stress-tested against TGA & AHPRA guidelines before it becomes part of your brand system, so you scale with a voice that is compelling & compliant.
Australia's healthcare sector is becoming increasingly crowded. We conduct a thorough competitive analysis and identify the defensible positioning territory that separates your brand from every other business in the market. Whether you are a B2C clinic, a B2B cultivator, or an international brand entering Australia, we map the exact space you should own.
International brands entering Australia cannot simply translate their existing brand for the local market. Australian patients, prescribers, & regulators respond to a distinct clinical tone and cultural context. We restructure international brand narratives for the local environment, ensuring your entry is credible & compliant.
Prescriber education & B2B marketing
For Schedule 8 medicinal cannabis products, your revenue does not flow from consumers, it flows from Authorised Prescribers. Clinicians who understand your product, trust your brand, and feel confident recommending it to appropriate patients. We design highly specialised B2B marketing campaigns, clinical education assets, and peer-to-peer outreach strategies that build prescriber awareness, trust, and dispensing volume across Australia's regulated prescriber network.
How we grow your prescriber network
We identify and segment the Authorised Prescribers and GP networks most relevant to your product's approved indications, geographic reach, and patient demographics. This precision means your outreach budget is focused entirely on clinicians with both the authority and the patient profile to generate dispensing volume.
Prescribers do not respond to marketing. They respond to evidence. We develop clinical education materials including product monographs, indication summaries, dosing guides, and continuing professional development content that communicates your product's profile in the language clinicians trust. All assets are reviewed against TGA and AHPRA guidelines before distribution.
We design and execute multi-channel outreach campaigns targeting prescriber audiences through compliant digital channels, medical education platforms, and peer networks. Every campaign is structured to inform rather than promote, positioning your brand as a clinical resource rather than an advertiser, which is both the compliant approach and, in practice, the most effective one.
We build reporting systems that connect your prescriber outreach activity to real dispensing outcomes. You see which education touchpoints, which prescriber segments, and which geographic regions are converting into sustained dispensing volume, giving you the data to continuously refine your B2B strategy and allocate resources where they generate the highest clinical and commercial return.
Compliant digital ecosystems
Your digital presence is the foundation every other marketing activity is built on. We design and develop high-performance websites, patient portals, and content marketing hubs for medicinal cannabis businesses and regulated healthcare operators built to convert, built to rank, and built to withstand TGA and AHPRA scrutiny from day one. No retrofitting compliance after the fact. No last-minute legal reviews. Compliant by architecture.
What we design & build
We design and develop websites that are engineered for the dual mandate of every regulated healthcare business: convert visitors into patients or prescribers, and never give a regulator a reason to make contact. Every page, every claim, every piece of copy is reviewed against current TGA and AHPRA advertising standards before launch. The result is a digital presence that performs commercially without ever creating compliance liability.
We build patient-facing portals and online booking systems designed specifically for medicinal cannabis clinics, including intake forms, eligibility screening flows, and appointment scheduling infrastructure that reduces administrative burden while improving the patient experience. Every patient-facing element is designed to be informative without making therapeutic claims that breach Schedule 8 promotion rules.
We build condition-focused content hubs that serve as the organic search engine for your patient acquisition. Each hub is structured around the specific health conditions your clinic treats, targeting the exact search queries your prospective patients are using. The content is unbranded, clinically credible, and optimised for both Google search rankings and AI engine citation, driving compounding patient traffic over time without paid spend.
A compliant website that no one can find is a liability, not an asset. We build every digital ecosystem with technical SEO/AIO architecture embedded from the ground up such as structured data, page speed optimisation, mobile performance, internal linking strategy, and schema markup. We then maintain and grow your organic search presence month-on-month so your digital infrastructure compounds in value over time.
Built correctly. From the start.
Patient acquisition systems
The Australian medicinal cannabis market and other healthcare sectors operate under one of the most complex regulatory frameworks in the world. The intersection of TGO 93, AHPRA advertising guidelines, TGA compliance checks and Schedule 8 promotion restrictions means that a single poorly worded ad or a reshared Google review can constitute a federal offence. Most marketing agencies, even experienced healthcare ones, do not have working knowledge of these boundaries.
SEKHN was built specifically for this environment. We don't adapt general marketing principles to your sector. We start from compliance and build your growth architecture outward from there, ensuring every campaign, every landing page, and every piece of content is defensible before it ever goes live.
Brand strategy & positioning
Most brand agencies treat compliance as a constraint: a list of things you cannot say. At SEKHN, we treat it as a creative brief.
The brands that earn long-term equity in the Australian medicinal cannabis and healthcare market are the ones that build trust with three audiences at once: the patient seeking relief, the prescriber evaluating clinical credibility, and the regulator monitoring promotional conduct. We design every brand system to perform across all three. The result is a precise, authoritative brand that can scale aggressively without ever attracting the wrong kind of attention. In a market where a single AHPRA finding can permanently damage a brand's reputation, building correctly from the start is not optional. It is the strategy.
Prescriber education & B2B marketing
In the Australian medicinal cannabis market, a single high-volume Authorised Prescriber who is confident in your product can be worth more to your business than an entire consumer advertising campaign. Yet most cannabis brands approach prescriber engagement as an afterthought: a brochure sent once and never followed up.
SEKHN treats your prescriber network as the primary commercial infrastructure of your business. We build systematic, sustained education and outreach programs that move prescribers through a clear journey: from awareness of your product, to clinical familiarity, to active recommendation. Because Schedule 8 products cannot be marketed directly to patients, the prescriber is not just a distribution channel. They are your entire go-to-market. We build that relationship with the rigour, consistency, and clinical credibility it demands.
Compliant digital ecosystems
In most industries, a website is simply a marketing tool. In Australian medicinal cannabis and regulated healthcare, it is also a public record of your advertising conduct, one that AHPRA and the TGA can and do review. A testimonial left on your site, a claim in a blog post, or a product description that implies therapeutic benefit can constitute a breach of the National Law regardless of whether you wrote it intentionally.
SEKHN builds digital ecosystems that treat compliance and performance as the same objective, not competing ones. Every technical decision, every content structure, and every conversion element is designed with both the patient journey and the regulatory framework in mind. The businesses that build their digital presence this way do not just avoid problems. They build a compounding commercial asset that grows in authority, search visibility, and patient trust month after month, year after year.
Frequently asked questions.
Marketing written to the rules that apply to your business from the first draft: the Therapeutic Goods Advertising Code for anything about therapeutic goods, AHPRA's advertising guidelines and the National Law for registered health services, and Australian Consumer Law for everyone. Compliance is built in, not fixed after a complaint.
Not to the public. Prescription medicines can't be advertised to consumers in Australia, and that includes brand names, nicknames and imagery that point to a product. We promote the health service instead, such as the consultation, your team and condition education, and direct product information only to health professionals.
Yes, where the platform and the rules allow it. Google and Meta have their own healthcare and medicines policies on top of TGA and AHPRA rules, and some categories are restricted outright. We check every ad against both before it runs, and build organic search and your own channels so growth never depends on one ad account.
Not about clinical care. AHPRA's guidelines bar testimonials about clinical aspects of a regulated health service, including reposting reviews about treatment outcomes. Reviews about things like friendly staff, easy parking or short waits are fine. We set up review requests and social media moderation with these rules in mind.
Every ad, page, post and email is checked against the TGA Advertising Code, AHPRA's guidelines and the platform's own policies before it goes live, and risky claims are rewritten. We're a marketing agency, not lawyers, so for new or high-stakes claims we'll tell you when to get legal advice.
On actual conversions, not vanity metrics: enquiries, bookings, orders, cost per booking and, for brands, prescriber engagement. Monthly reporting shows what your spend is producing and where to put the next dollar.
Paid campaigns and landing page fixes can start bringing in enquiries soon after launch. SEO, content and brand work take longer to build, then keep compounding month after month, so most plans run both side by side.
With a free 30-minute strategy call. From there we audit your marketing, workflows and SOPs, agree the numbers we want to move, and rank the work by return so the biggest wins come first. Pricing depends on scope and channels, and we work on a retainer tailored to your stage of growth.