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Dermatology & cosmetic clinic marketing and digital transformation in Australia

SEKHN is Australia's specialist marketing and digital transformation agency for dermatology and cosmetic clinics. We help practices attract more patients, build standout brands, automate their operations, and grow sustainably with compliant strategies built specifically for the healthcare sector.

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Sure, the TGA infringement notice is bad enough. But there's more.

  • Compliance limits what you can actually say

    AHPRA, the National Law and the TGA's therapeutic goods advertising rules restrict testimonials, before-and-after imagery, references to Schedule 4 substances like botulinum toxin and dermal fillers, and any claims that create unrealistic expectations.

  • You're competing with everyone in a 5km radius

    Patients are choosing on Google Maps in under 30 seconds, and if your reviews, profile and local SEO aren't dialled in, you're invisible no matter how skilled your injectors or dermatologists are.

  • Referrals alone won't grow you anymore

    GP and specialist referral networks are saturated and slower than ever, and practices relying on word-of-mouth are watching online-first competitors take the patients they used to own.

  • Generic agencies don't understand dermatology

    Most agencies don't know the difference between promoting "facial rejuvenation consults" and naming the product, so their marketing either breaches TGA and AHPRA rules or sounds like every other clinic on Instagram. SEKHN writes clinically credible, compliant campaigns that fill your books, then automates your enquiries, consults, reminders and rebookings so you grow revenue without growing admin.

Your consult enquiries are going cold

While your team juggles DMs, deposits, stock and treatment packages across tools that don't talk to each other, new enquiries wait hours for a reply and book elsewhere.

Why choose SEKHN for dermatology marketing and digital transformation?

At SEKHN, we genuinely care about ensuring all our clients achieve their business goals, because that helps us achieve ours.

With an extensive knowledge about TGA and AHPRA advertising regulations and compliance checks, we build safely from day one.

TGA/AHPRA specialists

Clicks that convert

Industry expertise

Full-service growth

Our services.

Compliant Healthcare Marketing

We do marketing that creates impact without sacrificing regulatory compliance. Trusted TGA/AHPRA experts.

Measured on actual conversions, not vanity metrics

Brand & digital strategy

Our team of healthcare marketing experts collaborate with you and your business to design brand & digital identity strategies that maximise ROI and drive exponential growth.

  • Extensive mapping of your competitive landscape.
  • Fully tailored strategy that aligns with business goals and target audience.
  • Comprehensive brand identity design and strategy based on your target signals.

Paid ads & SEO

With targeted campaigns on Google & Meta, we ensure your business appears as a top result for relevant search queries and social media feeds. We can also design and execute winning creatives and copy.

  • Optimised, full-funnel campaigns on both Google & Meta.
  • Targeted audience signals based on your existing patient base or ideal patient profile.
  • High ROI on ad spend and continuous optimisation of performance.

Social media management

We manage your social presence across Instagram, LinkedIn, TikTok and Facebook to keep your brand top-of-mind for patients and prescribers. Strategy, creative and copy: handled.

  • Consistent, on-brand content across Instagram, LinkedIn & TikTok.
  • Channel-native creative and copy tailored to patients, prescribers or partners.
  • Active community management and engagement to build trust and authority.

Website/landing page design

We design and build websites and landing pages that turn visitors into patients, prescribers and partners, without breaching TGA rules. Strategy, design and copy: handled.

  • Conversion-focused websites built for all cosmetic and dermatology clinics.
  • AHPRA-compliant copy and structure that won't put your business at risk.
  • Fast, mobile-first builds optimised for SEO and paid traffic.

AI & Digital Transformation

We audit your SOPs, workflows, and processes to pinpoint the automations that deliver the highest ROI.

Measured on admin hours saved each week

SOP & workflow audit

We map how work really moves through your clinic, from consult enquiries and deposits to stock, packages and reporting, and cost every manual step in hours and dollars.

  • An audit of your workflows, SOPs, and operational processes.
  • Automations ranked by admin hours saved, so the biggest wins come first.
  • Patient records stay out of scope. We automate everything around them.

AI receptionist & consult follow-up

We answer enquiries from Instagram DMs, your website and the phone straight away, day or night, then follow them up until they book, keeping every reply to logistics.

  • Enquiries answered 24/7 across DMs, web chat and phone.
  • Contact details, preferred times and consent only, never medical history.
  • No product names, no promised outcomes, no testimonials.

Stock, packages & integrations

We connect the tools you already use, so consumables, supplier orders, treatment packages and memberships stay in sync with Xero without anyone re-keying data.

  • Consumables tracked and supplier orders raised before you run low.
  • Package and membership billing handled automatically.
  • Payments reconciled in Xero, not in spreadsheets.

Compliance checks & AI policy

Automated checks screen every post and ad before it goes live, while a written AI policy and a trained team keep the rest of your clinic's AI use safe.

  • Posts and ads checked for S4 product names, before-and-after imagery and testimonials.
  • Written AI policy aligned to AHPRA guidance on AI in healthcare.
  • Staff training on safe, compliant AI use.

Australia's healthcare marketing and digital transformation agency for dermatology practices.

The cosmetic and dermatology space in Australia is more competitive than ever. Patients are researching clinics online before they ever pick up the phone and your digital presence is your first impression.

SEKHN is a full-service healthcare marketing and digital transformation agency built for dermatology and cosmetic practices. We go beyond SEO. Our team delivers paid advertising, brand identity, website design, brand strategy, and fractional CMO services, giving your clinic the marketing infrastructure of a large organisation, without the overhead.

Whether you're an established dermatology practice looking to dominate local search, or a cosmetic clinic launching a new treatment offering, SEKHN builds the strategy, the brand, and the campaigns that convert browsers into booked patients. Behind the marketing, we automate the admin that slows your front desk down, from consult enquiries and deposits to stock orders and package billing.

Frequently asked questions.

Not when they're prescription medicines. Botulinum toxin is prescription-only, so it can't be advertised to the public, and the TGA counts brand names, nicknames and phrases like "anti-wrinkle injections" or "dermal fillers" as references too. Talk about the consultation instead, such as consultations about reducing wrinkles. We check every ad, post and page for product references before it goes live.

They add limits on top of the National Law, covering before-and-after images, influencer content and advertising aimed at people under 18. With testimonials already off the table, your marketing should lead with expertise, safety and the consultation rather than results.

Through brand, education and local search. A distinctive brand, practitioner profiles, treatment pages that explain the consultation process, strong Google Business Profiles and useful social content build trust without breaking the rules.

Yes. We plan, create and publish content across Instagram, TikTok, Facebook and LinkedIn, and every post and caption is checked for product names, outcome claims and testimonials before it goes up.

Consult enquiries from DMs, web and phone, deposits, treatment packages and memberships, consumables and supplier orders, and payment reconciliation in Xero. Patient records and clinical notes stay out of scope.

Yes. It answers DMs, web chat and calls day or night, keeps every reply to logistics like contact details, preferred times and consent, and follows enquiries up until they book. It never names products, promises outcomes or asks about medical history.

We write an AI policy aligned to AHPRA's guidance on AI in healthcare, train your team, and run automated checks that screen posts and ads for prescription product names, before-and-after imagery and testimonials.

With a free 30-minute strategy call. From there we audit your marketing, workflows and SOPs, agree the numbers we want to move, and rank the work by return so the biggest wins come first. Pricing depends on scope and channels, and we work on a retainer tailored to your stage of growth.