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Telehealth clinics marketing and digital transformation in Australia

SEKHN is Australia's specialist marketing and digital transformation agency for healthcare businesses including telehealth clinics. We help telehealth providers attract more patients, build credible brands, automate their operations, and scale their services online, with strategies built specifically for the fast-growing digital healthcare sector.

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Sure, a TGA infringement notice is bad enough but there's more.

Compliance limits what you can actually say

AHPRA and the TGA's therapeutic goods advertising code restrict claims about regulated healthcare services, testimonials and health outcomes, leaving most telehealth clinics unsure what they're even allowed to promote.

You're competing with hundreds of other clinics

Patients are choosing clinics online in under 30 seconds, and if your reviews, profile and SEO aren't dialled in, you're invisible no matter how strong your service or clinical offer is.

Referrals or word of mouth alone won't grow you anymore

GP and specialist referral networks are saturated and slower than ever, and practices relying on word-of-mouth are watching online-first competitors take the patients they used to own.

Generic agencies don't understand this space

Most marketers don't know the TGA or AHPRA advertising rules in the telehealth space, can't write compliant copy around the services, prices or potential outcomes, and produce work that either breaches the code or sounds like every other catalogue-driven telehealth clinic.

Your clinic is always on, but your admin isn't

Enquiries arrive around the clock, while follow-up, payments and onboarding are still done by hand, across tools that don't talk to each other.

Why Australian telehealth clinics choose SEKHN.

At SEKHN, we genuinely care about ensuring all our clients achieve their business goals, because that helps us achieve ours.

With an extensive knowledge about TGA and AHPRA advertising regulations and compliance checks, we build safely from day one.

TGA/AHPRA specialists

Industry expertise

Clicks that convert

Full-service growth

Our services.

Compliant Healthcare Marketing

We do marketing that creates impact without sacrificing regulatory compliance. Trusted TGA/AHPRA experts.

Measured on actual conversions, not vanity metrics

Our team of healthcare marketing experts collaborate with you and your business to design brand & digital identity strategies that maximise ROI and drive exponential growth.

  • Extensive mapping of your competitive landscape.
  • Fully tailored strategy that aligns with business goals and target audience.
  • Comprehensive brand identity design and strategy based on your target signals.

With targeted campaigns on Google & Meta, we ensure your business appears as a top result for relevant search queries and social media feeds. We can also design and execute winning creatives and copy.

  • Optimised, full-funnel campaigns on both Google & Meta.
  • Targeted audience signals based on your existing patient base or ideal patient profile.
  • High ROI on ad spend and continuous optimisation of performance.

We manage your social presence across Instagram, LinkedIn, TikTok and Facebook to keep your brand top-of-mind for patients and prescribers. Strategy, creative and copy: handled.

  • Consistent, on-brand content across Instagram, LinkedIn & TikTok.
  • Channel-native creative and copy tailored to patients, prescribers or partners.
  • Active community management and engagement to build trust and authority.

We design and build websites and landing pages that turn visitors into patients, prescribers and partners, without breaching TGA rules. Strategy, design and copy: handled.

  • Conversion-focused websites built for all telehealth businesses.
  • AHPRA-compliant copy and structure that won't put your business at risk.
  • Fast, mobile-first builds optimised for SEO and paid traffic.

AI & Digital Transformation

We audit your SOPs, workflows, and processes to pinpoint the automations that deliver the highest ROI.

Measured on admin hours saved each week

We map how work really moves through your clinic, from first enquiry to payment and onboarding, and cost every manual step in hours and dollars.

  • An audit of your workflows, SOPs, and operational processes.
  • Automations ranked by return, so the biggest wins come first.
  • Patient records stay out of scope. We automate everything around them.

Calls, chats and emails answered day and night, then handed to your team with the details they need to confirm the booking.

  • Logistics only: contact details, preferred time and consent.
  • No questions about symptoms, conditions or eligibility.
  • Replies follow the same TGA and AHPRA rules as your marketing.

From ad click to booked consult, every enquiry is tracked in one place and followed up by SMS and email until it books, so no lead goes cold.

  • Enquiries from every channel captured in one CRM.
  • Automatic SMS and email follow-up, with consent recorded.
  • Ad spend traced to booked consults, not just clicks.

We connect payments, accounting and onboarding so money and paperwork move on their own, and screen every ad and landing page for TGA and AHPRA risk.

  • Payments reconciled to Xero without re-keying.
  • Onboarding forms that collect logistics only.
  • Written AI policy aligned to AHPRA guidance on AI in healthcare.

Australia's marketing and digital transformation agency for telehealth clinics.

Telehealth in Australia has grown faster than almost any other healthcare sector and with that growth comes fierce competition. Patients searching for online GP consultations, mental health support, weight management programs, chronic disease management, and specialist referrals have more options than ever. Your digital presence determines whether they choose you.

SEKHN is a full-service marketing and digital transformation agency built for Australian telehealth clinics offering a wide range of services. We go beyond SEO. Our team delivers paid advertising, brand identity, website design, brand strategy, and fractional CMO services, giving your clinic the marketing infrastructure of a large healthcare organisation, without the overhead. Behind the marketing, we automate the admin that slows your team down, from enquiry follow-up to payments and onboarding.

Whether you're a multi-service telehealth platform looking to scale nationally, a niche online clinic targeting a specific patient group, or a GP-led practice expanding into digital consultations, SEKHN builds the strategy, the brand, and the campaigns that convert online searches into booked appointments.

Frequently asked questions.

The same as any health service, with a few extras. AHPRA's rules ban testimonials and misleading claims, the TGA prohibits advertising prescription medicines to the public, and the Medical Board expects telehealth to meet the same standard of care as an in-person consult. Ads that imply a prescription is guaranteed are a common breach.

You can promote the service, the clinicians and the consultation, but not the prescription medicines behind it. That rules out naming medicines, using nicknames or suggesting a consult leads to a particular prescription. We write program pages and ads that stay on the right side of that line.

SEO for the conditions and services you treat, a credible brand, fast landing pages and paid campaigns measured on booked consults. Then we automate follow-up so the enquiries you pay for don't go cold.

Yes. Every enquiry from every channel lands in one CRM, so ad spend is traced to booked consults, not just clicks.

Enquiry capture, SMS and email follow-up with consent recorded, payments reconciled to Xero, onboarding forms that collect logistics only, and reporting. Your consult platform and patient records stay out of scope.

No. It answers calls, chats and emails day and night with logistics only: contact details, preferred times and consent. It never asks about symptoms, conditions or eligibility, and your team confirms every booking.

We write an AI policy aligned to AHPRA's guidance on AI in healthcare, train your team on safe use, and screen every ad and landing page for TGA and AHPRA risk before it goes live.

With a free 30-minute strategy call. From there we audit your marketing, workflows and SOPs, agree the numbers we want to move, and rank the work by return so the biggest wins come first. Pricing depends on scope and channels, and we work on a retainer tailored to your stage of growth.