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Medicinal cannabis marketing and digital transformation in Australia

SEKHN is Australia's leading marketing and digital transformation agency specialising in the medicinal cannabis industry. We help licensed producers, cultivators, clinics, dispensaries, and international brands grow their presence, automate their operations and increase their revenue, compliantly and effectively.

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Sure, the TGA infringement notice is bad enough. But there's more.

You can't actually say what you do

The TGA prohibits advertising medicinal cannabis to the public so broadly that you can't name the product, use synonyms, show the plant, or even imply your clinic, pharmacy or brand is a path to it.

$2.3M+

The fines are real and getting bigger

The TGA has issued 165+ infringement notices worth $2.3M+ in the past two years and has named medicinal cannabis a top enforcement priority for 2026–2027.

Most brands don't have extensive prescriber networks

Commercial success for cannabis brands lies in building robust prescribing networks. Most businesses don't know the right people or enough people.

Google, Meta & TikTok will shut you down for non-compliance

The major paid channels either ban cannabis advertising outright or can wipe your ad account without warning, closing off Search, Shopping, and Meta Ads for non-compliant operators.

Your team is buried under manual admin

Enquiries, supplier orders, stock and batch records and reporting are all still handled by hand, across tools that don't talk to each other.

Why SEKHN for medicinal cannabis marketing and digital transformation?

At SEKHN, we genuinely care about ensuring all our clients achieve their business goals, because that helps us achieve ours.

With an extensive knowledge about Australian medicinal cannabis advertising regulations, TGA/AHPRA compliance checks, and data safety protocols, we build safely from day one.

TGA/AHPRA specialists
Clicks that convert
Technical experts
Industry expertise
Prescriber & clinic network

Our services.

We do marketing that creates impact without sacrificing regulatory compliance. Trusted TGA/AHPRA experts.

Measured on actual conversions, not vanity metrics

Brand & digital strategy

Our team of medicinal cannabis marketing experts collaborate with you and your business to design brand & digital identity strategies that maximise ROI and drive exponential growth.

  • Extensive mapping of your competitive landscape.
  • Fully tailored strategy that aligns with business goals and target audience.
  • Comprehensive brand identity design and strategy based on your target signals.

Paid ads & SEO

With targeted campaigns on Google & Meta, we ensure your business appears as a top result for relevant search queries and social media feeds. We can also design and execute winning creatives and copy.

  • Optimised, full-funnel campaigns on both Google & Meta.
  • Targeted audience signals based on your existing patient base or ideal patient profile.
  • High ROI on ad spend and continuous optimisation of performance.

Social media management

We manage your social presence across Instagram, LinkedIn, TikTok and Facebook to keep your brand top-of-mind for patients and prescribers. Strategy, creative and copy: handled.

  • Consistent, on-brand content across Instagram, LinkedIn & TikTok.
  • Channel-native creative and copy tailored to patients, prescribers or partners.
  • Active community management and engagement to build trust and authority.

Website/landing page design

We design and build websites and landing pages that turn visitors into patients, prescribers and partners, without breaching TGA rules. Strategy, design and copy: handled.

  • Conversion-focused websites built for clinics, pharmacies and brands.
  • TGA-compliant copy and structure that won't put your business at risk.
  • Fast, mobile-first builds optimised for SEO and paid traffic.

Are you an international brand looking to expand into Australia?

SEKHN is the leading marketing and digital transformation agency for international medicinal cannabis brands looking to expand into Australia.

Not only do we build your brand from the ground-up to ensure it meets Australian regulations and design a solid GTM strategy that maximises ROI, but we also connect you with an extensive list of industry experts who can accelerate every stage of your launch, from regulatory affairs and TGA approvals to distribution, prescriber education and clinic partnerships.

Australia's medicinal cannabis marketing and digital transformation agency.

Australia's medicinal cannabis industry is growing fast, and so is the pressure on every business in the supply chain. Patients are searching online for trusted clinics and pharmacies every day, while cultivators, brands and distributors compete for the attention of prescribers, partners and buyers. SEKHN helps you grow and run your business. We bring in more leads with targeted marketing, then automate and digitise your operations so you can convert those leads, keep them, and spend less time on admin.

We work with clinics, pharmacies, licensed cultivators, brands and distributors across the industry. On the marketing side, we build SEO-driven strategies that cut through the noise, covering technical SEO, content marketing, Google Ads and social media. We understand the strict TGA advertising rules around medicinal cannabis and know how to build visibility within them. On the operations side, we streamline the processes that slow your team down. That includes patient and customer enquiries, bookings, stock management, supplier orders and reporting, all handled through automations and digital systems built around how your business actually works.

Frequently asked questions.

Not to the public. Medicinal cannabis products are prescription medicines, so the TGA prohibits advertising them to consumers, and that includes synonyms, imagery and anything that implies your business is a path to a product. What you can build is unbranded education, a compliant presence for your business, and communication directed to health professionals.

By promoting the health service, never the product. Condition-focused education, strong organic and local search, a compliant website and referral relationships all bring in patients without naming or implying a medicine. Every page and ad is checked against TGA and AHPRA rules before it goes live.

The major platforms restrict or ban cannabis-related advertising and can suspend accounts without warning. We plan around what each platform allows, keep every ad within platform policy as well as TGA rules, and lean on organic search and owned channels so your growth never depends on one ad account.

Through education and relationships aimed at health professionals, not promotion to the public. We build prescriber outreach and B2B content, then track every prescriber and clinic relationship in a CRM so none of them go cold.

Yes. We work with licensed producers, cultivators, clinics, dispensaries and brands, including international brands entering Australia. For them we cover regulatory navigation, adapting the brand to Australian rules and building the prescriber network it needs.

Everything around the clinical work: enquiries, supplier and wholesale orders, stock and batch records, invoicing, reporting and follow-up. We connect your accounting, inventory, CRM and online store so data moves without re-keying. Patient records, prescribing and dispensing stay out of scope.

No. It answers calls, chats and emails with logistics only: contact details, preferred times and consent. It never names products, makes therapeutic claims or hints at eligibility, and anything clinical goes straight to your team.

With a free 30-minute strategy call. From there we audit your marketing, workflows and SOPs, agree the numbers we want to move, and rank the work by return so the biggest wins come first. Pricing depends on scope and channels, and we work on a retainer tailored to your stage of growth.